The Auto Insurance Market is Changing: Here's How ATI is Adapting

As CEO of ATI Insurance, I'm constantly looking for ways to improve our customer experience and stay ahead of the curve. That's why I found the recent J.D. Power U.S. Insurance Shopping Study so insightful.

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The study paints a clear picture: customers are fed up with rising premiums and a lack of choice. Nearly half (49%) are actively shopping around for a better deal, and satisfaction levels are at an all-time low (676 on a 1,000-point scale). This is especially true for electric vehicle (EV) owners, who face even higher costs and lower satisfaction with the quote process.

One concerning trend is the decline of telematics (UBI) programs. These programs, which reward safe drivers with lower rates, were only offered to 15% of shoppers this year, down from 22% in 2023. This is a missed opportunity, as UBI programs can significantly improve customer satisfaction with price.

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The good news? There's an opportunity for insurers like ATI to step in and offer a better alternative. Here at ATI, we're committed to:

• Competitive Rates: We understand that rising costs are a major concern for drivers. That's why we work hard to offer competitive rates without compromising on coverage.

• Transparent Quotes: We believe in a clear and transparent quote process. You'll know exactly what you're paying for upfront, with no hidden fees.

• Focus on EV Insurance: We recognize the unique needs of EV drivers and are constantly innovating to offer specialized coverage options.

• Telematics Advantage: We believe UBI programs are a win-win for both drivers and insurers. We're committed to expanding our UBI offerings and ensuring customers understand the benefits.

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The auto insurance landscape is changing, and ATI is at the forefront of that change. We're committed to providing our customers with the best possible experience, from the moment they get a quote to the moment they file a claim. If you're looking for a new insurance company that puts your needs first, please contact us today.

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You can read more about the study here.